A few days ago we reported how the massive success of Pokemon Go had increased Nintendo’s stock by 9%. Over the weekend, the continued coverage of Pokemon Go in mainstream media has caused a spark of interest in Nintendo’s stock from investors.
So much so that Nintendo shares have increased 36% today. That’s the biggest one-day jump in company history. The stock market is still open for another few hours, so this could change.
Pokemon Go has received a lot of mainstream press over the weekend, both good (millions of players) and bad (some robbers used the game to lure victims).
The game is now becoming a social phenomenon, and that’s what investors are liking: the prospect of another money printing machine for Nintendo.